Calvin Harris Says NFTs ‘Can Completely Revolutionize the Music Industry’

International dance music superstar Calvin Harris is just the latest in a revolving door of musicians and performers to board the NFT (non-fungible token) train. And he believes the space has the potential to revolutionize the music industry, according to comments made during his recent appearance on the Clubhouse-hosted Good Time Show.

“Initially that got me super excited,” he said. “The fact that smaller artists can have ownership over their music and literally just make what they want and then let the people decide.

Harris appeared on Good Time Show last week to promote his new NFT collection “Technofish,” a collaborative series with music video director Emil Nava. Harris and Nava’s NFT collection has since sold, with the final piece going for a whopping $108,888.00.

NFT — which stands for non-fungible token — is redefining digital ownership. But could NFTs really revolutionize the music industry, give the power back to artists, introduce new revenue streams, and ensure artists are automatically and accurately paid for their work? Or is it another ego-driven exercise for crypto investors, with a dramatic environmental impact? For a recent feature, DJ Mag’s digital tech editor Declan McGlynn investigated the most talked-about token.

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